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Geared Up for the Upcoming 2010 reACT Campaign
reACT is going full speed ahead as we prepare to launch our newest
campaign, which focuses on ways in which Corporate Tobacco targets teens in Montana. They do it by watching everything teens do. They know what you watch on TV, what you think about, what you wear, who we look up to,
how we spend our time... they're basically obsessed with you. And they
do it because they need you to be replacement tobacco users. They want to addict you now so you'll keep feeding them money for the rest of your lives.
So watch out! They're always watching you!
Check out pictures
2010 reACT Teen Summit Huge Success
Over 100 teens from across Montana came to Helena for reACT's most exciting event of the year, the reACT Teen Summit! Attendees learned more about the tobacco industry, met new people and enjoyed the rodeo theme! This year's Summitwas held on June 21-24. Read all about it! Check out pictures and videos from the event here.
reACT Mini-Grants Now Available
Get money to reACT! Mini-grants are now available for coalition building, innovative projects, tobacco days of action and spring reACTivisms! For more information on the grants, check out the grant rundown or contact mtreact@mt.gov Get your application for Coalition Development and Innovative Projects and Regional Meetings here!
reACT "Nobody's Trophy" Commercial Wins Telly Award
Billings Gazette
8/23/10
An anti-tobacco ad featuring Montana teenagers has received a Bronze Telly Award. Telly Awards honor the best local, regional and cable television commercials and programs.
The Montana Tobacco Use Prevention Program created an ad campaign called "Nobody's Trophy," which calls attention to tobacco industry marketing tactics that target teenagers.
The reACT Core Team, a group of teenagers who lead MTUPP's reACT Against Corporate Tobacco program, conceived the ad campaign in a series of meetings they had with marketing professionals from The Arnold Agency, the tobacco prevention program's media contractor.
Check out the full story here and watch the award-winning spot!