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Geared Up for the Upcoming 2010 reACT Campaign


reACT is going full speed ahead as we prepare to launch our newest

campaign, which focuses on ways in which Corporate Tobacco targets teens in Montana. They do it by watching everything teens do. They know what you watch on TV, what you think about, what you wear, who we look up to,

how we spend our time... they're basically obsessed with you. And they

do it because they need you to be replacement tobacco users. They want to addict you now so you'll keep feeding them money for the rest of your lives.

 

So watch out! They're always watching you!

 

Check out pictures from the upcoming campaign! Look for the campaign starting September 13th!






















Big Tobacco Facts

 

Want to fight Big Tobacco with us? You will need the tools. So get the facts to spread the truth about the dangers of tobacco use.


Big Tobacco

Montana


Big Tobacco

 

  • Nationally, tobacco caused nearly 1 in 5 deaths, an estimated 440,000 deaths per year, during 1997-2001.



  • Smoking is responsible for nearly $167 billion in annual health-related economic cost.


  • Almost 90% of adult smokers began at or before age 18.

  • Spit tobacco users are up to 50 times more likely to get oral cancer than non-users.

  • A can of spit tobacco can be more addictive than a pack of cigarettes because it contains more nicotine. One can holds as much nicotine as 60 cigarettes.

  • Every year, an estimated 3,000 non-smokers die from lung cancer due to secondhand smoke. Approximately 35,000 will die from heart disease from breathing in secondhand smoke.

  • Children and adolescents who smoke are less physically fit and have more respiratory illnesses than their non-smoking peers.

  • Smoking hurts young people’s physical fitness in terms of both performance and endurance – even among young people trained in competitive running.

 

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Montana

  • According to Campaign for Tobacco Free Kids, Montana’s youth buy or smoke about 3.9 million packs of cigarettes each year.

  • In Montana, 17% of all adults smoke cigarettes and 12% use spit tobacco – an estimated total of 175,053 tobacco users.

  • Approximately four Montanans die prematurely from smoking related diseases every day. That adds up to more than 1,500 people annually.

  • Tobacco-related health care costs in Montana total over $200 million per year.

  • The prevalence of cigarette smoking among American Indian adults in Montana is about twice that of Montanans overall.

  • Approximately 39% of American Indian Adults are current smokers.

  • Approximately 28% of 12th grade boys in Montana use spit tobacco.

  • The Campaign for Tobacco Free Kids estimates that more Montanans die each year from smoking than from car accidents, alcohol, drugs, AIDS, suicide and murders combined.

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