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Geared Up for the Upcoming 2010 reACT Campaign
reACT is going full speed ahead as we prepare to launch our newest
campaign, which focuses on ways in which Corporate Tobacco targets teens in Montana. They do it by watching everything teens do. They know what you watch on TV, what you think about, what you wear, who we look up to,
how we spend our time... they're basically obsessed with you. And they
do it because they need you to be replacement tobacco users. They want to addict you now so you'll keep feeding them money for the rest of your lives.
So watch out! They're always watching you!
Check out pictures
FAQs
- We already have a local youth coalition; do we have to have a separate reACT group?
- We’d like some funding to do reACT activities - can the state pay for that?
- Can I make my own reACT gear?
- How does having a ‘branded’ youth movement affect MTUPP and local activities?
- How can I start a reACT group in my community?
- So reACT is for teens - but what if a 12-year-old wants to be involved?
- What’s the deal with statewide initiatives?
- What is next for reACT?
- Who are the reACT staff and what are their main responsibilities?
- How can adults best support the reACT movement?
- Where can I get more information on youth empowerment?
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We already have a local youth coalition; do we have to have a separate reACT group? |
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No. reACT can easily become a part of your existing youth coalition. Think of reACT like a message to promote, and your group as a mechanism to spread that message. You can certainly use reACT’s logo and messaging as you do teen activities in your community, but you can do that under the umbrella of your existing group. |
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We’d like some funding to do reACT activities - can the state pay for that? |
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Unfortunately, we currently do not have the funding to fully support individual community programs. We encourage you to devote some of your local programming budget to support the youth movement in your community. This could fall under youth prevention, coalition development, etc. New for Fall 2009, we are developing a mini-grant process which will include larger grants to develop and sustain reACT groups throughout the year, and smaller grants for tobacco days of action (Kick Butts Day, etc.) Keep your eyes open for these opportunities, or contact Erin Kintop at mtreact@mt.gov <<back |
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YES! If you don’t already have the logo, just email us for an electronic copy. And if you need gear ideas, just ask! |
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How does having a ‘branded’ youth movement affect MTUPP and local activities? |
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In an effort to ensure continuity and consistency in messaging across the state, we brand all MTUPP-produced youth prevention materials with the reACT! Against Corporate Tobacco logo and messaging. We encourage youth-focused media developed on the local level to include reACT messaging whenever possible. |
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To assist in either starting or sustaining a reACT group on the local level, we've developed a guidebook, factsheets and promotional materials like gear, palm cards, brochures, etc. Training sessions (for adults or teens) are also available – just call to ask! Mini grants are also available. |
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So reACT is for teens - but what if a 12-year-old wants to be involved? |
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reACT is based on the premise that 12-year-olds (and younger) will want to be involved, much like high schoolers want to do what college students are doing. It’s almost like peer mentoring. The goal is to frame tobacco prevention as an acceptable, even somewhat ‘cool’, activity. Also, there is a certain maturity level needed to understand the concept of the Corporate Tobacco industry and its approaches, and based on careful analysis of other states’ experiences, the 13-18 age group was selected as ideal for this movement. |
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Statewide initiatives are collaborative projects which teens all across the state work on at one time. They are definitely NOT the only thing your reACT group can and should be doing - but it is one project or focus area that we expect to have major impact with, so many coalitions opt to work on it. There may also be some special reACT action items or projects that come up throughout the year — we will always keep you updated! |
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Further developing the mini-grant program, continued development of reACT Core Team, local coalition support and new Tobacco Free Schools initiative will keep us very busy over the next few months! |
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Who are the reACT staff and what are their main responsibilities? |
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Erin Kintop, Youth Empowerment Coordinator
Stacy Campbell, Program Coordinator
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In a youth empowerment movement, it’s important to understand and recognize the role of adults. You’ll often hear it referred to as “youth-led, adult-guided.” What does that mean? A simple formula encourages adults to:
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Start by checking out the websites of other statewide youth empowerment programs: And you can always email or call us for more information and resources! |
